Viber
Rakuten Group
Founded 2010 • Cyprus (now Tokyo)
Monthly Active Users
260M
Acquisition Price
$900M
Countries
190+
Annual Messages
40B+
Key Features
End-to-End Encryption
Private and secret chats with E2EE protection
Free HD Calls
High-quality voice and video calls worldwide
Stylish Stickers
Extensive sticker marketplace with custom packs
Communities
Large public groups with up to 500,000 members
Viber Channels
Broadcast messages from brands and creators
Viber Checkout
Integrated shopping and payment features
Strengths & Weaknesses
Strengths
- Strong presence in Eastern Europe and CIS
- Excellent voice call quality internationally
- Massive community sizes up to 500K
- Rakuten ecosystem integration
- Free international calling feature
Weaknesses
- Lost market share to WhatsApp and Telegram
- Limited innovation in recent years
- Data privacy concerns
- Weaker brand recognition globally
- Features overlap heavily with competitors